Services > Trade Show Representation
Trade Show Representation for Food Brands
A trade show can open doors to buyers and distributors, but only if someone is there with the right preparation, the right meetings booked and a plan for the weeks that follow. We represent food and beverage brands before, during and after major exhibitions, so that you get the value from the show without having to be on the floor yourself.
Who this is for
Producers who cannot attend in person and want a trusted representative to meet buyers and distributors on their behalf.
Brands attending for the first time that want help with planning, pavilion participation and meetings.
Companies already exhibiting that want better follow up and more qualified buyer conversations.
What we do
Exhibition Planning
We help you choose the right shows for your products and target buyers, set goals for each one and build a plan with a timeline and a budget. We also help you decide whether to take your own booth, join a country pavilion or send a representative.
Pavilion Management
We help you take part through national and regional pavilions, coordinating booth space, shared presentation, materials and the organiser's requirements, so that your brand is presented consistently.
Buyer Matchmaking
We identify the retailers, wholesalers, importers and foodservice buyers who fit your products, and book meetings before the show, using the organiser's buyer lists and matchmaking tools where they exist. Meetings arranged in advance are worth far more than passing traffic.
Distributor Meetings
We meet distributors and importers for you, explain your products and pricing, collect their requirements and report back with a clear summary of each conversation and the next step.
Event Logistics
We coordinate samples, shipping, customs paperwork for samples, materials, staffing and on site details, so that your products arrive in good time and in good condition.
Sales Representation
We present your products to buyers, handle first questions on price, minimum orders and lead times, and follow up after the show, so that interest turns into samples, quotes and orders.
Common problems we help solve
Attending a show with no meetings booked and no clear goal.
Not knowing which shows are worth the cost.
No landed cost or price list to give a buyer who asks for one.
Leads that go cold because nobody follows up in the weeks after.
Samples held at customs or arriving too late.
No US regulatory preparation, so a buyer's first question about registration or labels cannot be answered.
How we work
Discover. We learn your products, certifications, pricing and goals.
Design. We choose the shows, set the targets and prepare the supplier pack: specifications, samples, certificates and indicative prices.
Source. We book buyer and distributor meetings and arrange the pavilion or booth.
Launch. We represent you before, during and after the show and report on every meeting.
Scale. We turn the strongest leads into sample shipments, quotes and agreements, and plan the next show using what we learned.
Guides on trade shows
Frequently asked questions
What does a trade show representative do?
A representative presents your brand at the show on your behalf. That includes booking buyer meetings in advance, meeting distributors and buyers, answering first questions on products and pricing, collecting leads and following up. See our guide to what a trade show representative actually does.
Which trade shows are worth attending?
It depends on your products and the buyers you want to reach. We help you compare shows by who attends, what they buy and what it costs. For a private label strategy aimed at US retailers, PLMA's annual show in Chicago is a key event. For a view of European shows, read our guide to top culinary trade shows in Europe.
Do I need to attend in person?
Not always. Many producers use a representative for part or all of a show, especially for a first visit to a new market. If you do attend, we can prepare you and handle the follow up.
How far ahead should I plan?
For larger shows and national pavilions, places and buyer lists are usually arranged months ahead, so start early. Ask us and we will tell you what the timeline looks like for the show you have in mind.
How do I follow up after a show?
Quickly. Send samples, specifications and pricing to every serious lead within days, and keep a simple record of each conversation and the next step. We can handle this for you.
What does it cost?
Costs depend on the show, the level of support and whether you join a pavilion. Contact us and we will scope it with you.
Talk to us about your next show
Tell us which show you are considering, or what you want to achieve, and we will tell you what is realistic.