Business Development as a Service for Food Brands

Who this is for

Producers entering the US who need someone on the ground to find and manage buyers and distributors.

Brands that have outgrown founder led sales and need structure, a pipeline and key account management.

Companies testing a market who want a flexible team they can scale up or down.

What we do

Fractional Business Development Director

You get senior leadership for your commercial growth on a part time or project basis: setting the targets, the plan and the priorities, and leading the sales effort in the market.

Sales Representation

We represent your brand to buyers, distributors and retailers in the market, present your products, handle first questions and move opportunities forward.

Strategic Partnerships

We identify and build partnerships that open channels for you: importers, distributors, co packers, retailers and brand owners, with terms that fit your goals.

Key Account Development

We manage your most important customers: regular contact, category planning, new product proposals and problem solving, so that accounts grow instead of lapsing.

Customer Acquisition

We create and run a repeatable process for finding new customers: target lists, outreach, meetings, samples and follow up, with clear reporting on what works.

Revenue Growth Strategy

We analyse where your revenue comes from, where the gaps are and which actions will have the most effect, and turn that into a growth plan with targets.

Commercial Negotiations

We negotiate pricing, terms and contracts with buyers and distributors on your behalf, protecting margins and avoiding commitments that hurt you later.

Common problems we help solve

• No one with time or local knowledge to find and manage US buyers.

• A pipeline that depends on one or two contacts.

• Distributor agreements that are unclear about exclusivity, targets or termination.

• Leads from trade shows or introductions that never get followed up.

• Not knowing which activities produce sales.

• Founder time spent on sales instead of product and operations.

How we work

1. Discover. We learn your products, goals, resources and current pipeline.

2. Design. We agree targets, the target customer list, the sales process and how we will report.

3. Source. We identify and approach buyers, distributors and partners.

4. Launch. We run the meetings, samples and negotiations, and keep you updated on progress.

5. Scale. We expand into new accounts, regions and products, and prepare the handover if you decide to build your own team.

Guides

• How to choose a food trade consultant: what to ask and how fees work

• How small food producers can enter the US market without a big budget

• What a food trade show representative actually does

Frequently asked questions

What is a fractional business development director?

A senior commercial leader who works for you part time or on a defined project, instead of as a full time employee. You get the experience and direction without the full cost.

How is this different from hiring a sales representative?

A sales representative sells your products. A business development director also sets the strategy, builds partnerships, negotiates agreements and manages the commercial plan. We can provide both.

How do you report progress?

We agree the measures with you at the start, such as meetings held, samples sent, opportunities in the pipeline and orders, and we report on them regularly.

How long is an engagement?

It depends on the scope. We agree a length and review it as we go, and you can scale it up or down.

Can you work alongside my own team?

Yes. We can lead the effort, support your team or train them before handing over.

Do you work on commission?

Arrangements vary and are agreed with you at the start. Contact us to discuss the structure that suits your business.