Market Research and Intelligence for Food Exporters

Who this is for

Producers considering a new market who want evidence before they commit to samples, packaging changes or a distributor.

Brands choosing between markets or channels, for example the US or Europe, retail or foodservice.

Companies preparing for a buyer or investor conversation who need clear numbers on market size, competitors and pricing.

What we do

Market Research

We study the market for your product category: who buys, through which channels, at what price points and with what expectations. We combine published data with conversations with distributors, buyers and retailers.

Feasibility Studies

A feasibility study tests whether your product can succeed in a specific market. It covers demand, competitors, regulatory requirements, costs from factory to shelf, and the investment needed. You receive a clear view of the opportunity and the risks, and a recommendation on whether, where and how to proceed. Read more in our guide to food market feasibility studies.

Competitor Analysis

We map the products already on the shelf or menu: who they are, how they are priced, packaged and positioned, and where there is a gap that your product can fill.

Pricing Strategy

We work out a landed cost, from your factory price through freight, duties, importer and distributor margins to the retail or menu price, and recommend a price that works for you and for the buyer.

Common problems we help solve

• Not knowing whether anyone in the target market will pay your price.

• A product that is too similar to what the shelf already offers.

• Costs from factory to shelf that nobody has added up.

• Choosing a market on instinct rather than evidence.

• Regulatory or labelling issues found only after production.

How we work

1. Discover. We agree the question you need answered and what a good answer looks like.

2. Design. We plan the research: sources, interviews, competitor sets and the cost model.

3. Source. We gather the data and speak with distributors, buyers and other market contacts.

4. Launch. We deliver a short, clear report with a recommendation and a presentation of the findings.

5. Scale. We help you act on the findings, from entry planning to partner introductions.

Guides on research and planning

• The role of food market feasibility studies in successful export strategies

• 5 proven strategies for US and Europe market entry

• How small food producers can enter the US market without a big budget

Frequently asked questions

What is in a food market feasibility study?

It covers market demand and size, competitors and prices, regulatory and labelling requirements, the cost from factory to shelf, the investment needed and the main risks, together with a recommendation.

How long does a study take?

It depends on the scope. A focused study on one product and one market takes less time than a multi market study. We agree the scope and timeline with you at the start.

What do I get at the end?

A written report, a short presentation of the findings and a recommendation on whether, where and how to proceed.

Can a study tell me what price to charge?

It can show the price range in the market and the margins each player in the chain expects, and from that we recommend a price. It does not replace testing with real buyers.

Is the research specific to my product?

Yes. We research your product category, your target channel and your target region, and compare your product to what is already available.

What if the study says not to go ahead?

That is a useful result. It saves the cost of samples, packaging and shipments for a market where the product would not work, and can point to a better market, channel or product.